What are PPC Campaigns?

If you run a business, you know that getting the word out is vital for your success. There are many different ways you can do this online and PPC is emerging as one of the most effective.

Defining PPC
PPC is an abbreviation for pay-per-click. This is a mode of online advertising in which advertisers only pay a fee for their ads if they are clicked on. This means that you will have a pre-determined fee every time someone clicks on your advertisement.

PPC is an effective way of drawing potential customers to your website. Your ad is run on a different website or platform. Anyone who clicks on your advertisement is automatically redirected to your website where they can view what you have to offer in more detail.

Search engines and PPC
PPC has evolved over the years. In the past, advertisers would only run their ad campaigns on other websites. However, recent developments have made it possible to advertise on popular search engines such as Google, Bing and Yahoo.

PPC on search engine platforms relies on auctions. Advertisers bid for their chosen keywords. Those whose bids are the highest get the top placement in search engine results pages for related keywords. Those with low bids are not included on the page and may sometimes be included in newsfeeds depending on how competitive the keyword is.

The ads on search engine results pages appear at the top of the page. This puts your ad in a strategic position to capture the attention of your target audience.

Why PPC is worth paying for
Lead generation is the driving force behind online marketing. PPC is proving to be one of the most effective ways to generate leads quickly.

- It’s a simple way of generating leads. Your business is listed at the top of a search results page for a related keyword therefore increasing your visibility.
- It’s fast. A well thought out campaign can help you generate leads within minutes of going live.
- It’s dynamic. It allows you to easily adapt to changes in customer behavior, interests as well as market conditions
- It is affordable. You don’t have to break the bank to get great returns on your investment.

A winning campaign
There’s a lot more that goes into a PPC campaign than simply choosing keywords and bidding for them. A winning campaign requires a lot of research, the selection of the right keywords, planning campaigns, optimizing landing pages to increase conversion rates and much more. It is therefore best to seek professional assistance to help you get your campaign started on the right foot.