What's Your Strategy?

Are you satisfied with your online marketing strategy? It can be tempting to sit back and relax when you have a marketing plan that is working well for your business. However, as the calendar burns through 2018, now is a great time to look back over the first quarter of the year and review your online marketing strategy.

Guide to your quarterly review

There’s no such thing a perfect plan. No matter how great your marketing plan may seem, it is based on assumptions, statistics from past events as well as educated guesses. Once an online marketing plan has been implemented, it isn’t time to sit back and relax. It’s time to monitor it and see how closely your assumptions match the reality. This information can help you tweak your plan and adapt it to ensure that it remains relevant and fresh.

Your quarterly online marketing review should be based on matching up your financials with your efforts. Your review should look at various aspects of your campaign and answer questions such as how did your Pay-per-click (PPC) campaign fare? How many organic searches did the PPC campaign attract for your business? Did your social media posts drive more traffic?

You should measure your campaign based on key performance indicators set before the implementation of the marketing strategy. This will help you determine what adjustments should be made to your marketing plan for the coming quarter.

The results of your review may cause you to either rethink or revisit your marketing plan or continue with the current strategy that has been successful so far and tweak only a few areas for greater success.