Lessons From Recent Back to School Sales

Planning a Holiday Season Campaign? Lessons From Recent Back to School Sales

In business marketing, it is advisable to remain on the lookout for trends in the market. As you start planning your holiday season advertising campaign, you have to move beyond giving offers and instead learn from trends throughout the rest of the year. The recent back to school sales for instance, have invaluable lessons that you can leverage to get higher ROI from your holiday season campaign this year.

Take a look:

• More consumer awareness: Parents waited until almost August 25th to make purchases and this is because they knew retailers would lower prices to avoid missing out on the final day sales.
  
  
• Change of spending habits: Shoppers are not just going for the low pricing deals, but instead, they are basing spending on needs rather than wants.
  
  
• It is more than sales: Most brands are focusing on sales, while others give something more through helpful content and try to evoke emotions with ads like HP did with their back-to-school campaign.
  
  
• Think mobile: More shoppers are on mobile and your campaign must target these. A recent study shows that 62% of millennials who wanted to make back-to-school sales planned to use a smartphone. Your emails and PPC ads must be optimized for mobile.
  
  
• The role of an influencer: This year, most back-to-school campaigns harnessed the power of an influencer. The best example is Urban Outfitters, which relied on the influence blogger Tessa Barton has on their target audience. You can use your audience as influencers through user-generated content. 

Well, who thought back to school sales could help your holiday season this much? Get started now.