The benefits of Google Local Listing are more important than ever for smaller businesses competing with nationwide big box stores. The service offers local businesses the advantage of possibly coming up higher in the search ranking over nationwide stores, provided you’ve claimed your local business name and given accurate information. Local Listings help you advertise where local customers are looking.
The Local Listing can also create a sense of confidence for potential customers looking to use your services. For example, a new customer may be cautious when purchasing from your website, but when they view your local listing and see your physical presence, they can be confident that you are not some ‘fly-by-night’ operation and you will be there in the future if they have a need.
Web Cola Media builds master online marketing plans around Local Listings. By evaluating the competition, constructing clusters of keywords and phrases that are imperative to your businesses, and considering other unique aspects of the company, this strategy can deliver the results you are looking for.
Ranking high on SERP’s (Search Engine Result Pages) is every business owner's ‘Holy Grail”, but how do you get there? Establishing your Google Local Listing is the first place to start, but in order to drive up those all-important Google rankings, you must create back links to your website from sites with high authority citation sources. That’s where we come in by placing your business listing on all of the prominent online directories – that’s when you’ll see your site climb up to the top of the page.
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