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An effective email marketing campaign is more than just creating and sending an email. You need to ensure that you have a clear direction for where your customers are being driven, as this will help increase the success of your campaigns. It's important to include links within your emails that direct people to the pages and content you want them to visit, To make sure that you can drive traffic successfully and boost conversions.

These links should be coded for tracking purposes so that you can measure your success with each campaign. Tracking your customer's journey allows you to gain valuable insights into what is working and what isn't, which helps you make better decisions about future campaigns. Additionally, this enables you to focus more on areas that are performing well and identify any problems with marketing channels that may need your attention.

Make sure to optimize the customer journey by including relevant links in your emails – this way, you can ensure that you're making the most out of each campaign and ultimately driving more traffic and conversions for your business. Ultimately, having a clear call-to-action in your emails and using tracking links will help you increase your success with each marketing campaign.

By utilizing the right email marketing strategies, you can direct traffic to the most relevant pages to what you want to achieve. This is especially important when it comes to campaigns that have a specific goal or focus – by being able to track customer behavior. You can easily identify which links work and draw insights from the data. In addition, tracking your campaigns will give you valuable information about customer preferences so that you can better tailor future emails to their interests.