The Need for a Cross-Platform Holiday Season Marketing Strategy

The advent of multiple digital marketing platforms necessitates an effective cross-platform marketing strategy. This is more important for your holiday season promotional campaign where you are targeting a broader target audience within a very short period. You have a flurry of activities over Thanksgiving, Black Friday, Cyber Monday, Giving Tuesday, Green Monday and Free Shipping Day.

While more people are shopping online, you have to appreciate and they are using a broad range of devices including desktops, smartphones, tablets among others. This means your promotional ads must be optimized not only for a variety of platforms including emails, social media networks, homepage of your website, ads and blog outlets, but also for a variety of internet devices. This is where a cross-platform marketing strategy comes in handy.

For your promotional ads to achieve the intended purpose during this holiday season, you must first understand your target audience. Understand where they are most likely to be found and start with these platforms. With a cross-platform marketing strategy, you are able to achieve a new level of engagement. This strategy should contain both traditional and tailored digital advertising methods. While at it, make sure a lot of focus is on the digital user experience rather than just choosing multiple platforms.

The brand voice on all these platforms must be unique and consistent. Make sure you are giving the target customer more value for their money. Including divergent messages in your holiday season marketing campaign can get confusing and this is the last thing you want to present to your potential customers.

By integrating all cross promotional channels in your campaign, you are assured of higher conversion rates, brand awareness, brand trust and brand loyalty.