Blogging is without doubt one of the most powerful tools to boost organic traffic and increase conversion rates for your business this holiday season. This season brings a plethora of opportunities for your business, but with stiff competition in every niche, you have to be more creative in order to harness the power of your blog.
If you haven’t started preparing your blog for the holiday season, here are some ideas to try out:
- Start writing holiday season targeted posts in advance: The early bird catches the worm; you have to rely on this maxim when blogging with the holiday season in mind. Your content idea planning should start even earlier to avoid the last minute rush that leads to non-converting blog posts.
- Seize the season: Get in the mood for the holidays and get ideas from the season to come up with blog topics. Check what is trending and write ideas around similar ideas for better SEO results.
- Advertise deals early enough: Don’t fear talking about the amazing deals you have in place and mind you, it is not early to get started.
- Leverage social media: You have to share your blog posts via social media to get more visibility, which in turn leads to more traffic to your site and higher conversion rates.
- Holiday themed visuals: These are eye catching and you will find visitors lingering and eventually buying.
- Worthy causes: Your blog should bring some freshness by focusing on worthy causes. This increases activity on your site and it can also lead to sales.